Page 6 - Gradient Elegant Marketing Lead Generation Templates eBook
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CHAPTER 3 :
MARKETING ELEMENTS FOR SMALL
BUSINESS 27
3.0 Marketing Elements for Small Business 27
3.1 What is Marketing 27
3.2 The Importance of Marketing 28
3.3 Evolution of Marketing Concepts 29
3.4 Basic Concepts of Marketing 30
3.5 Marketing Mix 32
CHAPTER 4 :
OPERATION MANAGEMENT FOR SMALL
BUSINESS 37
4.0 Operation Management for Small Business 37
4.1 Location Planning 37
4.2 Equipment Layout Planning 41
4.3 Inventory Management 43
4.4 Operational Cost and Product Costing 45
CHAPTER 5 :
FINANCIAL PLAN FOR SMALL BUSINESS 47
5.0 Financial Plan for Small Business 47
5.1 Basic of Financial Plan 47
5.2 Financial Management 48
5.3 Financial Plan 49
Conclusion 50
References 51
