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At the end of this chapter, readers should be able to:
• Explain the importance of positive attitude and passion towards profession in tourism and hospitality industry
• Identify how positive attitude benefits the co-workers, business, community and industry
• Discuss the impact of first impression on customers
• Explain the importance of appearance in the work environment
• Describe professional standards of hygiene, grooming, attire and neat appearance in class and public places
• Describe career planning goals and process
• Discuss the importance of continuous learning to self-enhancement and the impact towards tourism and
hospitality industry
• Describe ongoing personal and professional development in relation to career advancement
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