Page 26 - FUNDAMENTAL OF HOSPITALITY INDUSTRY
P. 26
Answer
Define the hospitality industry in your own words.
A broad group of businesses that provide services to
customers. The main goal is to give customers satisfying
and memorable experiences in the form of cash.
Why is this industry important to Malaysia?
Promote peace and stability
Generates employment
Developing infrastructure
Promote peace and stability
Can you line up the characteristic of the hospitality
industry have you read?
Product-service mix
Two-way communication
Relationship-building
Diversity in culture
Labor intensive
What the main interaction between the hospitality
and tourism industry .
Focus on serving people with excellent satisfaction
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