Page 12 - PUBLIC RELATION E BOOK

ESSENTIAL STEPS IN

ISSUES MANAGEMENT

IDENTIFY ISSUES AND TRENDS
01 identify potential issues and how they may

affect the business

ASSESS THE IMPACT OF A POTENTIAL
02 AND SET PRIORITIES
Evaluating the impact a potential issue that

may have on the company

ESTABLISH A POSITION ON THE ISSUE

03 Working with the rest of the issues

management team, determine a plan of action

DEVELOP A RESPONSE
04 When developing a response, include
information they can share about the current

issue

IMPLEMENT STRATEGY
05 Begin the implementation of the plan.

MONITOR THE ISSUE AND EVALUATE
06 YOUR STRATEGY

You can assess how successful your strategies
have been in reducing the risk of the situation

from becoming a crisis

4