Page 13 - PUBLIC RELATION E BOOK
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PUBLIC RELATIONS
MANAGEMENT ROLES
COMMUNICATION CRISIS MANAGEMENT
MANAGEMENT
establishing methods and policies to be
used when an organization's operation
developing communication
objectives that are aligned become involved in an emergency
with an organization's affecting the public
overall objectives
RELATIONSHIP
ISSUE MANAGEMENT
MANAGEMENT
this involves identifying
problems, issues and This involves the role of public relations in
trends relevant to an identifying key publics and establishing
organization and then strategies for building and maintaining
developing and
executing a program to mutually beneficial relationships with those
deal with them publics
REPUTATION MANAGEMENT STRATEGIC MANAGEMENT
The planning and implementing of The PR practitioner serves on
policies, procedures and strategies that the management team helping
demonstrate an organization's the organization develop
commitment to public and social sound policies that are in the
responsibility, ethical behavior, corporate best interest of the public as
identity and reputation with key publics well as the organization
RESOURCE MANAGEMENT RISK MANAGEMENT
PR's management of human and As Preventive PR, this role involves
financial resources revolves around helping an organization recognize
setting objectives, planning, aras of potential danger and
budgeting, recruiting and hiring PR recommending needed changes
staff and adminstering those before potential dangers develop
resources 5 into crises