Page 14 - PUBLIC RELATION E BOOK
P. 14

ISSUES MANAGEMENT



                                                APPROACH













                    IDENTIFY ISSUES AND TRENDS                            SET PRIORITIES




                identifying potential issues and                       organizations should


                    how they can impact the                        concentrate on those issues


                           organization.                             critical to their strategic


                                                                              objectives.



                  ESTABLISH A POSITION ON THE                         DEVELOP A RESPONSE


                                 ISSUE

                  PR practitioners managing the                 prepare respond to the problem,


                 process will need to look at costs              including possible scenarios and


                involved for each option, as well as              the appropriate message for

                       the scope and timings.                                    each.




                           TAKE ACTION                                MONITOR THE ISSUE



                                                                check how successful the actions have
                    make it known via internal
                                                                been, look at the ongoing response to
                 networks and external channels
                                                                 the issue, and decide if any changes
                      such as media platforms.
                                                                     need to be made to the plan










                                                             6
   9   10   11   12   13   14   15   16   17   18   19