Page 14 - PUBLIC RELATION E BOOK
P. 14
ISSUES MANAGEMENT
APPROACH
IDENTIFY ISSUES AND TRENDS SET PRIORITIES
identifying potential issues and organizations should
how they can impact the concentrate on those issues
organization. critical to their strategic
objectives.
ESTABLISH A POSITION ON THE DEVELOP A RESPONSE
ISSUE
PR practitioners managing the prepare respond to the problem,
process will need to look at costs including possible scenarios and
involved for each option, as well as the appropriate message for
the scope and timings. each.
TAKE ACTION MONITOR THE ISSUE
check how successful the actions have
make it known via internal
been, look at the ongoing response to
networks and external channels
the issue, and decide if any changes
such as media platforms.
need to be made to the plan
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