Page 8 - eBOOK 2023.pdf

SYNOPSIS

One of Malaysia's major economic contributors comes from
tourism industry. The number of tourists fell in 2018, recovered

promptly in 2019, and then fell again from 2020 to 2022 as a result of
Pandemic COVID19. Most countries are scrambling to get

themselves back in shape to promote arrivals as tourism is a

significant source of income and employment in ASEAN with more
than 140 million travellers, about 10% of all visitors visiting the region
in 2019 before COVID 19 hit. Almost all ASEAN nations have

reopened their borders since 1st July 2022 in the hopes that the

industry will help to strengthen their struggling economies.

This e-book has been created as a result of the fact that
Malaysia has seen a fall in the number of foreign visitors compared

to its ASEAN neighbours since 2018. Six (6) proposed measures have
been developed in this e-book to propose and discuss steps that

could be made to transform the Malaysia's tourism industry
landscape for it to remain competitive. These six (6) actions have

been suggested and considered as an expected outcomes by
bench marking to other other countries. So, this e-book might be

useful as a guidance in order to stimulate the tourism sector by
using data in 2018 as a case study regarding factors of tourist

decline.