Page 45 - FUNDAMENTAL OF HOSPITALITY INDUSTRY
P. 45
Fundamentals of Hospitality Industry
ALL ABOUT ROOM RATES
The various rates charged for hotel rooms
GROUP RATE
Room rates offered to large groups of people visiting
the hotel for a common reason.
The marketing and sales department usually
negotiates this rate with a travel agency or
with a professional organization.
For example, a travel or tour agent may be granted a
group rate for a bus group of 40 tourists.
COMMERCIAL RATE
Room rates for business people who represent
a company and have infrequent or sporadic
patterns of travel.
Collectively this group can be a major
segment of hotel guests and thus warrants a
special rate.
The hotel usually develops a frequent guest
marketing program that is associated with
their frequent guest stay program to
r
encourage guest to accumulate points toward
upgrading rooms or free room stay.
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