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Interpretive Equation



                         Metaphor for understanding the foundation elements of


                         interpretation



                         (KR+KA) x AT = IO





                         KR = Knowledge of Resource

                         KA = Knowledge of Audience


                         AT = Appropriate Technique


                         IO = Interpretive Opportunity






                   KNOWLEDGE OF THE                                                                                KNOWLEDGE OF THE


                   RESOURCE                                                                                        AUDIENCE




                    Information about the resource:                                                                        Recognition and familiarity with their

                          Honest, accurate, current                                                                        backgrounds


                          Past and present issues or trend                                                                 Acknowledgment and sensitivity to


                          Current trending or potential stories                                                            their needs


                          Intangibles and universal concepts                                                               Meanings they may associate with the


                          Multiple perspective and values                                                                  resource


































































            APPROPRIATE                                                                                        INTERPRETIVE


            TECHNIQUE                                                                                          OPPORTUNITY



                                                                                                                     An opportunity for the audience to

                  Involve and engage the audience
                                                                                                                     form their own intellectual and

                  (passively or actively)
                                                                                                                     emotional connection to the meanings

                  Accessible to resource
                                                                                                                     and significance resource
                  Facilitate opportunities for
                                                                                                                     The interpreter creates opportunity,

                  intellectual and emotional
                                                                                                                     the audience makes the connection

                  connection













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