Page 30 - VISITOR INTERPRETATION SERVICES
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Message
What is to be communicated affects the method of
communication, and vice-versa.
Is the message simple or complex?
Is it an abstract concept that can only be presented verbally or
are there graphic components?
Does the concept require a specific sequence or chronology to
be understood?
Is it helpful or necessary to involve many senses?
How can we make the messages attractive? compelling?
relevant?
What priority does this information have in relation to the
overall interpretive program?
Should the message be experienced in addition to ¾ or rather
than ¾ learned didactically?
What are the desired outcomes of this communication?
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