Page 31 - VISITOR INTERPRETATION SERVICES
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Audience
The audience must be able to access and comprehend the
information. What knowledge and expectations are they likely
to have when they arrive at the site?
How much time do they have? When would this information be
most useful: before, during, or after experiencing the resource?
What primary languages? literacy patterns? ages? group types?
What are their motivations for coming to the site?
Are there cultural differences to take into account?
What physical abilities do they have?
The more detailed the audience profile, the easier it is to select
appropriate media.
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