Page 14 - Adobe ILLustrator
P. 14
IDENTIFY TYPES OF DIGITAL IMAGES
Promotional Materials
FOR PROMOTIONAL MATERIALS
If it works with the brand, try to incorporate illustration into the brand’s promotional materials. This can be anything from interior signage, to flyers, even
billboards.
Check out how the illustration style for 3 Guys, an optical brand, was carried out across a variety of promotional materials (interior signage, a billboard,
and even a light-up sign):