Page 141 - FUNDAMENTAL OF HOSPITALITY INDUSTRY
P. 141
Fundamentals of Hospitality Industry
Influencer marketing
Travel influencers are the new
generation of reviewers for
hospitality establishments. With the
help of their travel blogs and user-
generated content, they often
provide a real-life experience on
platforms like social media. As travel
influencers give a personal touch
and are known to build strong
relationships with their followers,
they have the power to engage
current and future guests.
Social media for promotion
Many hospitality establishments are
still lagging behind because they’re
unaware of the fact that social
media help to promote the hospitality
services. Beside that, it also gives an
opportunity to attract different
types of travelers at the same time.
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