Page 7 - E-TOURISM EBOOK

Introduction ICT's information

system, information management

and their relationship.

Information and communication

technologies (ICTs) improve

organisations' ability to manage

resources, increase productivity,

communicate policies and

market their offerings, and form

partnerships with all

stakeholders.

Organizations can also expand geographically and

coordinate their activities regionally, nationally,

and globally thanks to ICTs. Technological tools

provide unprecedented managerial control and

coordination tools. As a result, they not only

facilitate but also frequently investigate expansion.

Hotel chains, for example, can expand due to their

ability to control and coordinate their functions in

remote locations and on larger properties.

More importantly, ICTs help organisations develop and

maintain competitiveness and advantage. Constant

innovation in hardware, software, and network

computing applications means that only dynamic

organisations that can assess their stakeholders' needs

and respond efficiently and effectively will be able to

outperform their competitors and maintain their long-

term prosperity.