Page 17 - MUSLIM FRIENDLY HOSPITALITY PRACTICES

The Growth of Muslim

Friendly Hotel

Generally, the growing number of

Activity 1.0 Muslim travelers, has influenced

stakeholders in the tourism sector to

"Discuss about introduce Muslim-friendly facilities

any possible to directly meet the needs of Muslim

tourists (Battour et al., 2011). In this

factors that context, the accommodation sector

might affect the is one of the most important sectors

growth of Muslim that supports the tourism industry.

Friendly Hotel in In order to position themselves

the
in
increasingly
distinctively
Malaysia." competitive lodging market and to

cater the growth of the Muslim

market, many hotels have been

actively improvising their services to

follow halal concepts (Razalli et al.,

2015; Samori & Rahman, 2013).

However the hoteliers need to

ensure that the halal concept is not

only observed in the context of food,

but covers operational aspects of

Muslim Friendly Hotel (MFH) (Razalli

et al., 2015).

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