Page 14 - MUSLIM FRIENDLY HOSPITALITY PRACTICES
P. 14

GLOBAL TREND












                                               Muslim Tourist Preference













                                                                             Halal Food/Sharia




                                                                        compliance Services













                                                                                           Overall Price














                                                                                    Muslim Friendly



                                                                                              Experience















                                                                                            Relaxation



















                                  Source : Global Muslim Lifestyle Market 2015:

                                  Landscape and Consumer Need Study







                                  Muslim Tourist Consideration
















                                               Muslim tourists would consider






                                                 Muslim Friendly Hotel (MFH) as






                                                             their preferred choice for






                                               accommodation and to possibly






                                               increase their satisfaction level.










                                                                                                                     Battour & Ismail (2016)














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