Page 31 - E-BOOK Event Management

Strategic

Thinking

The ability to see the bigger picture tactically

and approach each facet of the broader vision

purposefully.

An event project occurs within an environment

or context that is more extensive and complex

than the project itself

Develop well-articulated organisational

vision and goals

Link event project to organisational

priorities

Scan internal and external environments

Align activities and resources with strategic

plans

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