Page 28 - E-BOOK Event Management

Creativity

Creativity is also a social process, one of making

connections, and enhanced when different people

with varied spheres of knowledge and perspectives

are brought together to brainstorm, capitalising on

the interplay and interactions to stretch the

imagination.

Creativity needs to be stretched and exercised like a

muscle, otherwise it will whither.

Use imagination freely

Draw on a variety of sources for

inspiration

•Envision things in unusual and

inventive ways

•Conceive new ideas and

approaches

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