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Appropriate Techniques in two equally important
integrated layers to create interpretive
opportunities:
Content
✘ Info/graphics/objects/
resources (tangibles)
✘ Meanings, significance and
universal concepts (intangibles)
✘ Themes and objectives
✘ Interpretive framework/
structure
✘ Conceptual accessibility
Space/environment
✘ Basic design elements
✘ Flow/direction
✘ Interactive design
✘ Physical organization and structure
(hierarchy and/or layers)
✘ Interrelationships
✘ Use/presentation of tangibles
✘ Physical and conceptual accessibility
The Importance of Media Development
1. Journalist training and education.
2. Improving the legal environment for media.
3. Efforts to improve the sustainability of existing outlets
4. Media literacy training.
5. Digital media training and integration.
6. Infrastructure development
7. Monitoring and evaluation efforts
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