Page 38 - MARKETING MIX
P. 38

Price Change                                                                            PRICING






                             In  some  cases,  a  company  may  find  it  desirable  to  initiate  either  a  price  cut  or  a  price

                             increase. In both cases, it must anticipate possible buyer and competitor reactions.











































































































































                                       Credit : https://slideplayer.com/slide/1635696/




















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